Interviews probably are the most difficult type of research and writing that you may have to do. If you're "interviewing" the executive director, it may come across as fake. If you are interviewing members or clients, you don't want to appear as fawning or simply writing a "puff piece." Before you start an interview, you must do your homework and research. There is nothing more embarrassing than going into an interview poorly prepared. The best interviews (in print or on television) are good listeners who "follow" the thread of thread of the conversation and don't interrupt. You may prepare a set of questions in advance to set up the interview, but if they don't get a response then change your tactics. Reading the body language of the person you interviewing is the best way to determine those tactics. Interviews are a good choice when writing about prominent people in the news. You don't have to give a lot of background or explain who they are, you just present and list of questions and responses. Of course, personality profiles are interviews that are written in a narrative format.